The irisnet subsidiary enters the traffic sensor market with an AI project


DGAP-News: net digital AG / Keyword(s): Miscellaneous
net digital AG: the irisnet subsidiary enters the traffic sensor market with an AI project
01.07.2022 / 10:42
The issuer is solely responsible for the content of this announcement.

net digital AG: the irisnet subsidiary enters the traffic sensor market with an AI project

  • Research project with BERNARD GROUP and RWTH Aachen University to develop the first artificial intelligence-based controls for traffic light systems

  • More than 11,000 traffic light systems in Germany are eligible for use

  • Initially, irisnet targets a market of around one million euros per year at an average figure in Germany alone

  • Market entry offers digital net further potential for AI-based traffic sensor technology

  • Global traffic sensor technology market grows 7.5% annually with artificial intelligence as a driver

Düsseldorf (July 1, 2022) – net digital AG (ISIN: DE000A2BPK34, ticker symbol: VRL) is entering the attractive and rapidly growing traffic sensor technology market through its subsidiary irisnet. In collaboration with the Institute of Highway Engineering of the RWTH University of Aachen and the BERNARD group, specialized in engineering services, irisnet has launched a project* to develop a new type of traffic light system traffic. The goal is to develop a marketable control system for pedestrian traffic lights that uses artificial intelligence (AI) to adapt green phases to the needs of different groups of people in a self-learning way. Traffic lights must be able to recognize in real time whether, for example, elderly people, children or pedestrians with reduced mobility are crossing the street and initiate an extended green phase accordingly. In the same way, the system must react spontaneously to unexpected events when pedestrians cross the road and thus protect road users. Such flexible switching can improve traffic flow, reduce waiting times at traffic lights and, most importantly, increase road user safety. As part of the project, a completely new product is to be developed.

In Germany alone, irisnet estimates that there is a need for more than 11,000 traffic light systems in large and medium-sized cities which could be equipped with a corresponding control unit. This translates into an addressable market potential for irisnet of the order of one million euros at an average figure per year in the first stage alone. The European market is incomparably larger. With Groupe BERNARD, irisnet has a recognized project partner. The company is represented worldwide with 450 employees and has an excellent network of customers and contacts in the traffic engineering sector and in particular among manufacturers of traffic light systems.

irisnet sees the current pilot project as a first step into the traffic sensor market. Analysts estimate that this market will experience dynamic growth of 7.5% per year on average worldwide until 2030. Polaris Market Research estimates the total market volume in 2030 at approximately $1.1 billion. Experts expect a spurt in the growth of traffic sensor technology through the use of artificial intelligence to control traffic flows. According to market research, increasing traffic volumes, advanced urbanization and increasing municipal efforts to improve urban traffic infrastructure are other positive growth factors.

Theodor Niehues, CEO of net digital AG: “Our subsidiary irisnet already has an exceptional technological solution in the field of artificial intelligence, which we use today in our products. The recognition of general personality traits plays a prominent role here, which we can also We are delighted to be able to work with such prestigious partners as the RWTH University of Aachen and the BERNARD GROUP on a revolutionary project of optimization of traffic light systems. the international potential is quite significant. In addition, the traffic sensor technology market offers many other application possibilities for irisnet’s AI solutions. We see corresponding growth opportunities for net digital.

About net digital AG

net digital AG is a partner of many medium and large companies in the telecommunications, media and entertainment sectors. It develops comprehensive and individually tailored digital payment solutions with a focus on the distribution of digital content via its own technology platform. Content distribution solutions focus on the areas of entertainment, music and video. The approximately 250 international customers of net digital AG include, for example, large telecommunications and media groups as well as various public transport companies. Through its technology platform, net digital AG reaches more than 100 million consumers. The shares of net digital AG are traded on the Frankfurt Stock Exchange under the symbol “VRL” (ISIN: DE000A2BPK34, WKN: A2BPK3).

*Sponsored by the Federal Ministry for Economic Affairs and Climate Protection based on a resolution of the German Parliament.

Contact net digital AG

+49 (0) 211 97 53 55-0
[email protected]

Contact the economic and financial press for net digital AG

edicto GmbH
Ralf Droz / Axel Mühlhaus
+49 (0) 69 90 55 05-54
[email protected]

01.07.2022 Dissemination of a Corporate News, transmitted by the DGAP – a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

DGAP distribution services include regulatory announcements, financial/corporate news and press releases.
Archive at


Comments are closed.