DUBLIN – (COMMERCIAL THREAD)–The “Dark Analytics Market – Forecasts from 2021 to 2026” the report was added to ResearchAndMarkets.com offer.
The Dark Analytics market is valued at US $ 334.468 million for the year 2019 and is expected to grow at a CAGR of 26.94% to reach a market size of US $ 1,776.077 million by 2026.
The growing number of security breaches is one of the main factors expected to propel the growth of dark analytics over the forecast period. Additionally, as the competition between organizations continues to intensify, they see a growing need to analyze large volumes of unstructured or dark data to derive meaningful insight and use it to improve their marketing and operational effectiveness.
The growing attention of companies to data security is still pushing companies to analyze dark data to plan their information security strategy. This is expected to increase the demand for dark analytics solutions thereby boosting the market growth during the assessment period.
The recent outbreak of the novel coronavirus disease has had a positive impact on the dark analytics market. As the pandemic restricted people inside their homes and strict COVID-19 measures, working from home has been implemented in many parts of the world, where possible, which has increased the amount of data generated, because everything was managed remotely. In addition, the pandemic has led to an acceleration in digitization, which has further led to an increase in data.
Additionally, business marketing strategies have largely shifted to the online platform and led to an increase in data driven marketing. This has led to an increase in the adoption of dark analytics during the pandemic. Moreover, with the increase in data usage, the trend of increased adoption of dark analytics is expected to continue in the future.
The rise of data-driven marketing
One of the major factors predicted to drive the growth of the dark analytics market over the forecast period is the increased use and popularity of data driven marketing. With the rise of digitalization, data-driven marketing has gained ground. By using and analyzing customer data, better targeted and individual marketing strategies can be crafted, and therefore the data driven market is booming.
Additionally, the competition in data-driven marketing has grown dramatically over the years and as a result, businesses are now delving into obscure data to gather new and unexplored customer insights to stay in touch. head of the competition. With the rise of new technologies such as machine learning and big data analytics, the use of dark data analytics for marketing is expected to be one of the key competitive differentiators among business marketing strategies. in the future.
Hence, increasing competition in data driven marketing is expected to prompt marketers to adopt advanced technologies such as dark analytics which is expected to drive the growth of data analytics market over the period of forecast.
Increased focus on data security.
The increase in cases of data breaches has led companies to focus more on the security of their data which has resulted in increased demand for dark data analytics and hence is expected to propel the growth of the dark analytics market. during the forecast period. According to Indian government information, cybersecurity cases in India almost tripled compared to 2019, reaching 1.16 million cybersecurity cases in 2020.
In May 2021, a patient personal data breach was reported to the Coastal Family Health Center (CFHC) in Mississippi. Information such as names, addresses, social security numbers, medical insurance information, and health and treatment information have been hacked. These types of data breach cases have increased over the years, which has led to data security concerns among businesses.
Dark untapped data, when recognized and managed, leads to increased organizational security, which protects this vulnerable untapped data from hackers, which is one of the major factors that should lead to the adoption of grim analysis in the years to come.
North America to hold a significant market share.
Geographically, the North American region is expected to hold a significant market share due to the presence of analytics market leaders such as Microsoft Corporation, Amazon Web Services, among others.
In addition, countries in the region are technologically advanced and therefore have a higher tendency to adopt new technologies such as dark analysis. The Asia-Pacific region is expected to experience substantial growth during the forecast period due to increased investment in cloud-based solutions and an emerging IT sector.
In addition, the increasing number of analytics start-ups in the region is expected to propel the growth of the Asia-Pacific dark analytics market during the forecast period.
Main topics covered:
1.1. Market definition
1.2. Market segmentation
2. Research methodology
2.1. Research data
3. Executive summary
3.1. Research Highlights
4.1. Market factors
4.2. Market constraints
4.3. Porter’s Five Forces Analysis
4.4. Industry value chain analysis
5. Dark Analytics Market Analysis, By Analysis Type
6. Dark Analytics Market Analysis, by Deployment Mode
6.3. On the site
7. Dark Analytics Market Analysis, By End Use Industry
7.3. Retail and e-commerce
7.6. Health care
8. Dark Analytics Market Analysis, By Geography
8.2. North America
8.2.1. United States
8.3. South America
8.5. Middle East and Africa
8.5.1. Saudi Arabia
8.5.2. United Arab Emirates
8.6. Asia Pacific
8.6.4 South Korea
9. Competitive environment and analysis
9.1. Analysis of major players and strategy
9.2. Emerging players and market profitability
9.3. Mergers, acquisitions, agreements and collaborations
9.4. Supplier competitiveness matrix
10. Company profiles
10.1. IBM Company
10.2. SAP SE
10.4. Teradata Company
10.5. Microsoft Corporation
10.6. Dell EMC
10.7. AvePoint, Inc.
10.8. Datameer, Inc.
10.10. Cohesion, Inc.
For more information on this report, visit https://www.researchandmarkets.com/r/j1gwq4