Global Postpartum Products Market Size, Share and Trend Analysis and Forecast, 2016-2020 and 2021-2028 –


DUBLIN – (COMMERCIAL THREAD)–The Postpartum Products Market Size, Share and Trend Analysis Report by Product (Nursing Accessories, Perineal Cooling Pads), by Sales Channel (Hospital Pharmacy, E-commerce) 2021-2028 “ the report was added to offer.

The global postpartum products market size is expected to reach USD 3.44 billion by 2028 and is expected to grow at a CAGR of 6.4% from 2021 to 2028.

An increase in the pregnancy rate globally is expected to stimulate demand for postpartum products. These products help to cope with the physical changes of pregnant women after pregnancy. However, the economic crisis caused by COVID-19 in many countries around the world has resulted in a dramatic drop in birth rates.

For example, a survey by the National Academy of Sciences of Europe showed that 73.0% of those planning to have a child in 2020 have decided to delay or abandon their plans altogether. This should have an impact on the growth of the market in the long run.

The growing burden of problems during pregnancy, especially in developing countries, is likely to increase the uptake of postpartum products in these countries. According to the WHO, in 2017, around 810 women died each day as a result of pregnancy and childbirth. In addition, increasing consumer awareness to use safer and more effective postpartum solutions is expected to propel the market growth during the forecast period.

Additionally, the presence of various e-commerce sites offering postpartum products could drive product sales through this sales channel during the forecast period.

Motherhood Maternity, The Moms Co., Amazon, Walmart, Babylist, and Buy Buy Baby are some of the notable ecommerce sites that offer big discounts and fast customer service on various postpartum products that people prefer to buy through. online sites. .

Highlights of the Postpartum Products Market Report

  • On the basis of the product, the breastfeeding accessories segment dominated the market with a revenue share of over 55.0% in 2020 due to the growing awareness among new mothers of the benefits of postpartum products.

  • On the basis of sales channel, the hospital pharmacy (inpatient) segment dominated the market with a revenue share of over 35.0% in 2020 due to the easy availability of a wide range of post-consumer products. partum. In addition, hospital pharmacists assist consumers in their search for advice, which is an added advantage.

  • Asia-Pacific dominated the market with a revenue share of over 40.0% in 2020. The increased level of awareness, coupled with the presence of a large population in this region, is expected to drive demand for postpartum products during the forecast period.

Main topics covered:

Chapter 1 Methodology and Scope

Chapter 2 Executive Summary

2.1 Market outlook

2.2 Segment Outlook

2.3 Competition overview

Chapter 3 Variables, Trends and Scope of Postpartum Products Market

3.1 Market Lineage Outlook

3.1.1 Parents’ Market Outlook

3.1.2 Auxiliary Market Outlook

3.2 Mapping of penetration and growth prospects

3.3 Analysis from the user’s point of view

3.3.1 Analysis of consumer behavior

3.3.2 Analysis of market influencers

3.4 List of main end users

3.5 Market dynamics

3.5.1 Market Drivers Analysis Growing burden of pregnancy problems Growing concerns for maternity care among individuals Rising birth rate in developing countries as well as in some developed countries Well-developed distribution channels for postpartum care products

3.5.2 Analysis of market constraints Lack of awareness and unavailability of postpartum products in low-income countries High cost of postpartum products

3.5.3 Market Opportunity Analysis Improving health infrastructure in emerging economies

3.6 Postpartum products: market analysis tools

3.6.1 Industry Analysis – Porter’s

3.6.2 SWOT analysis, by PEST

3.7 Impact of COVID-19 on the market

Chapter 4 Postpartum Products Market: Segment Analysis, by Product, 2016-2028 (USD Million)

4.1 Definition and scope

4.2 Analysis of Product Market Share, 2020 and 2028

4.3 Segment dashboard

4.4 Global Postpartum Products Market, by Product, 2016 to 2028

4.5 Market size and forecast and trend analysis, 2016 to 2028

4.5.1 Breastfeeding accessories Breastfeeding Accessories Market, 2016-2028 (USD Million) Nipple care products Breast shells Breast pads Breast milk preparation and cleansing products Storage and feeding of breast milk Other accessories

4.5.2 Perineal cooling pads

Chapter 5 Postpartum Products Market: Segment Analysis, by Sales Channel, 2016-2028 (USD Million)

5.1 Definition and scope

5.2 Sales Channel Market Share Analysis, 2020 and 2028

5.3 Segment dashboard

5.4 Global Postpartum Products Market, by Sales Channel, 2016 to 2028

5.5 Market Size, Forecast and Trend Analysis, 2016 to 2028

5.5.1 Hospital pharmacy (inpatient)

5.5.2 Retail store

5.5.3 Electronic commerce

5.5.4 Wholesaler / Distributor

5.5.5 Direct purchase

Chapter 6 Postpartum Products Market: Regional Market Analysis, by Product, by Sales Channel, 2016-2028 (USD Million)

6.1 Definition and scope

6.2 Regional Market Share Analysis, 2020 and 2028

6.3 Regional Market Dashboard

6.4 Regional market overview

Chapter 7 Postpartum Products Market Competitive Analysis

7.1 Recent developments and impact analysis, by major market players

7.2 Categorization of companies

7.2.1 Innovators

7.2.2 Market leaders

7.3 Supplier landscape

7.3.1 Key Companies Market Share Analysis, 2020

7.3.2 Major agreements and strategic alliances

7.3.3 Market entry strategies

7.4 Company profiles

  • Koninklijke Philips NV

  • Medela SARL

  • Newell brands

  • Amedee

  • Nuby

  • Mayborn Group Limited

  • SPA Artsana

  • Edgewell Personal Care

  • Handi-Craft Company (Dr. Brown’s)

  • Medline

For more information on this report, visit


Comments are closed.