SUCCESS Acquisition expands its reach into the entrepreneurship, personal development and leadership market
BELLINGHAM, Washington, November 12, 2020 (GLOBE NEWSWIRE) – eXp World Holdings, Inc. (Nasdaq: EXPI), the parent company of eXp Realty and Virbela, today announced the ongoing acquisition of SUCCESS Enterprises and its related media properties, including SUCCESS print magazine, SUCCESS.com, SUCCESS newsletters, podcasts, digital training courses and affiliate social media accounts across all platforms.
SUCCESS is a 123-year-old company with substantial brand awareness in the personal development industry, a global market valued at $ 38 billion in 2019, according to Grand View Research. Through this acquisition, eXp World Holdings will achieve the established print distribution model and digital footprint of SUCCESS, which has a combined reach of over 6 million, including print readers, SUCCESS website visitors .com and social media enthusiasts. The acquisition also includes intellectual property and valuable assets in the personal development sector, which eXp will leverage to enhance all eXp brands while expanding the reach of SUCCESS.
The addition of SUCCESS will amplify eXp’s existing efforts to teach personal development skills. Using SUCCESS’s established print and digital platforms and eXp’s immersive 3D Virbela technology, eXp plans to create an ecosystem to support content, coaching, training and events in the areas of entrepreneurship, personal development and leadership. One of the first initiatives is to create on-demand coaching and top-notch digital courses for business leaders across the country.
“Since its creation, eXp has valued personal development as a key element in the success of real estate professionals. We started to distribute SUCCESS magazine to every eXp agent and broker as part of this commitment to help them succeed at the highest level, ”said Glenn Sanford, CEO and Founder of eXp World Holdings. “When the opportunity to acquire SUCCESS was introduced to me by Stuart Johnson and Success Partners, I was everywhere, because of what the post means to me and to so many salespeople and entrepreneurs. Our goal is to continue to invest and develop the SUCCESS brand. By extension, it will be an investment in our agents, brokers and eXp staff, as well as added value for the existing SUCCESS audience. “
SUCCESS and its assets were previously owned by Success Partners, based in Plano, TX.
“In envisioning the sale of such a significant and influential institution as SUCCESS, I wanted to give the brand a new owner who would continue to serve the historic audience of SUCCESS,” said Stuart Johnson, CEO and Founder of Success Partners. “I know Glenn Sanford’s vision, values and integrity. During their next stewardship, I have no doubts that he and eXp will always put the community first. “
“The mission of eXp World Holdings and SUCCESS are naturally aligned,” said SUCCESS magazines Editor-in-chief Josh Ellis. “More people than ever are looking for work in the independent economy or concerts, as well as all forms of “solopreneurship”. To compete in this growing market, many will be looking for the personal development resources needed to help them learn new skills. Our first combined offering will combine our expertise and perspective with eXp’s immersive technology platform, Virbela, to help these people reach their greatest potential.
Throughout the ownership transition, SUCCESS will remain led by a talented team of journalists and strategists, including Head of Storytelling Kindra Hall, Director of Digital and Commerce Lauren Cannon and Ellis. SUCCESS also welcomes Don Hobbs who joins the team as President of SUCCESS Entreprises and lead brand strategy and expansion.
“I am honored to contribute to SUCCESS’s 123-year legacy and bring my expertise in brand strategy and development to the team,” said Hobbs. “SUCCESS’s long history coupled with eXp’s forward-thinking vision creates a timelessness that elevates both brands and fosters continued growth. “
The acquisition is currently in its early stages and is expected to be finalized by the first quarter of 2021. For more information on eXp World Holdings and its subsidiaries, visit www.expworldholdings.com.
SUCCESS is a United States-based business magazine that was founded in 1897 by philosopher Orison Swett Marden. In its 123-year lifespan, SUCCESS has grown into one of the leading publications in the United States covering personal and professional development through inspiration, motivation and training. In addition to SUCCESS magazine, the brand’s media properties include SUCCESS.com, SUCCESS newsletters, podcasts, digital training courses and affiliate social media accounts across all platforms.
About eXp World Holdings, Inc.
eXp World Holdings, Inc. (Nasdaq: EXPI) owns eXp Realty and Virbela.
eXp Realty, The Real Estate Cloud Brokerage, is one of the world’s fastest growing residential real estate companies with over 38,000 agents in the United States, Canada, United Kingdom, Australia and South Africa . As a subsidiary of a publicly traded company, eXp Realty offers real estate professionals within its ranks unique opportunities to earn eXp World Holdings shares for production and contributions to the overall growth of the business.
Virbela is an immersive technology platform for businesses, events and education. Its modern cloud-based environment provides a virtual experience for workers, participants, students and more to communicate, collaborate, meet and socialize. For more information, visit the company’s website at virbela.com.
For more information, please visit the company’s website at https://expworldholdings.com.
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Statements contained in this document may include statements of future expectations and other forward-looking statements that are based on the current beliefs and assumptions of management and involve known and unknown risks and uncertainties that could cause actual results, performance or events differ materially from those expressed or implied. in such statements. These forward-looking statements speak only as of the date hereof, and the company assumes no obligation to revise or update them. These statements include, but are not limited to, statements on the economic and social effects of the COVID-19 pandemic; the continued growth of our agent and broker base; the expansion of our residential real estate brokerage activities in foreign markets; the demand for remote work and distance learning solutions and virtual events; the development of our new commercial brokerage and our ability to attract commercial real estate brokers; and revenue growth and financial performance. Such statements are not guarantees of future performance. Important factors that may cause actual results to differ materially and adversely from those expressed in forward-looking statements include changes in business or other market conditions; the difficulty of keeping expenditure growth at modest levels while increasing income; and other risks detailed from time to time in filings with the Company’s Securities and Exchange Commission, including, but not limited to, the latest Quarterly Report on Form 10-Q and the Annual Report on Form 10-K.
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